WE IMPROVE sales and MARKETING POSITIONING AND AWARENESS AT CxO LEVEL - Outside In
We are a consultancy and networking organisation whose services and unique position offer our clients the opportunity to improve their market positioning and executive engagement capabilities - with increased accuracy, faster.
Our clients recognise the necessity to ground marketing messaging and sales approach in the business needs of their clients and markets, as opposed to arriving at series of assumptive conclusions that more often than not, fail to connect with their clients agenda. In other words, most IT vendors fail to build the world of their target market into value proposition positioning and sales development. In so doing miss the opportunity to build content and experience from the "horse's mouth" into the program from the outset i.e. thinking "Outside In".
We are a rare mix of globally recognised representatives from the CxO community working alongside those who have occupied senior roles in global IT vendors.
Executive Change works with its clients to condense the time taken to progress on the journey towards measureable, collaborative, business value led relationships with Executive Decision Makers.